A major trend observed in most cultures is that pr practitioners are predominantly women. It is reported that 80% of communication students in Australia, Singapore, Malaysia and Hong Kong are female.

However, Wilcox et al. (2007) reported that although the number of female practitioners are rising, the difference in the salaries of male and female practitioners are not decreasing. They note that women are usually assigned technical positions that attract lower salaries and men are assigned managerial positions that attract higher salaries. Women are probably put at the front line (in a technical position) as they relate and communicate better with clients.

The gap can be narrowed by understanding feminization through research. If women are open to opportunities to progress, to learn how to lead and develop skills necessary to manage people, there is more possibility for equality between genders that is relative to the ratio of practitioners.