I've always understood the technical jobscope of a public relations person. My Godmother used to work for Burson-Marsteller, which was then the most recognised and established PR agency, and she used to tell me stories of her work life. I knew being a PR person means being the link between companies offering products and services, and customers/consumers. It involves consultation from many different departments of the company and carrying out of publicity that can sometimes become overwhelming.

After today's lesson however, I am dissatisfied with my shallow understanding of Public Relations. Many new terms and concepts have made me a little more curious about the underlying works of PR. For example, models and strategies, and the topic of ethics in PR etc.

I think that it is important to develop skills that enable one to handle the pressure and competition of being a PR person. But to know techniques and theories that can be put into practice might just give one an edge over many who simply concentrate on technicalities.