Saturday, January 16, 2010

click here Droga5 > CASE STUDIES > ecko unItd

then compare it with these:
Straits Times
Channel News Asia

same concept. but why didnt it work over here in Singapore? (note: use of the word 'graffiti' vs use of the word 'vandalism')

different target crowd/audience? different culture? (we are apparently still very conservative, from the comments given in the articles)

or maybe the stunt was pulled off a little too shoddily. Singapore youths are very much influenced by American culture, hence graffiti as an art form is not new. if this is publicity for the upcoming Youth Olympic Games, why arent youths involved? if vandalism is a punishable offence in Singapore, why werent the police properly notified? (there is a thin line between art and vandalism you know)

Singpost has had a lot to explain. but perhaps it is because of improper planning on the company's part that the publicity stunt was not well-received.

tsk. consequence of a poorly managed publicity stunt can be heavy.

1 comment:

  1. Heya,
    I agree that different countries have got different cultures and which is why we view the stunt as vandalism rather than graffiti. I guess the PR practitioner should understand the culture and mindset of Singaporeans first.