Monday, January 25, 2010

Right. So I'm way behind time on my readings and hence blogging since the bookshop has decided 'not to carry our textbook' and then decided 'to bring in it but late'. Seriously inane but okay, rant will stop here.

In my first post, I have already expressed my interest in the theoretical, so chapter 3 was fairly easy to get by. There were a lot of familiar topics in communication theories like the Shannon-Weaver model, framing and cultural theories. I could also identify tactics mentioned in the readings in tutorial case studies. For example, source credibility was a tactic used in the SARS case study, when they used a doctor as a spokesperson.

Moving on to PR theories, the one that caught my attention the most would be Grunig and Hunt's four models. (also probably because that is my debate topic haha) It explains the ways and intent of each model. That was more than 2 decades ago and since then, there have been variations to the four models. The models were meant to categorise PR practice then, which was more than 2 decades ago. Now that the modern world is moving towards new media, one can only question if the models are still applicable. Refer to an article below raising this very concern.

1 comment:

  1. I think communication theories does have a strong effect on the development of existing PR theories, as we can see from the readings. But PR theories definitely needs to keep evolving to catch up with current times and to remain relevant.