Personally, tactics are most important to me because Singapore is a metropolitan city. Every single day, people are spammed with adverts, promotional articles etc. I find myself ignoring since they are all useless to me in some way (if I want something, I know where to get it, hence, I dont need adverts). So when I see something clever that is able to grab my attention, I am impressed. Here are a few more examples that I grin at:
http://www.droga5.com/ (many videos under case studies that show what was done)
http://pb4000xl.com/ (Pervert Designs case studies under archives)
Good call on tactics being the most important aspect of a PR Campaign...
ReplyDeleteIt's another angle to look from, not to mention refreshing ;)
I still hold to my regard that strategies shld be the starting point but you've got a good point here so I am impressed ;)