Wednesday, March 17, 2010
The final chapter is about asian perspective of pr. It is interesting to read and learn about the development of pr in other countries including my own, Singapore. This information is useful especially since this class is made up of differing groups of people from all over Asia. It is even more surprising to read a review of Singapore's pr climate and how press agency is still very much active here. It is true our definition of pr is very different from the 'model' definition or from the most developed. However I would like to point out that not all pr industry go through the same development and end up being the 'model' type at the end of the day. In different cultures, because pr is an adaptive and highly volatile career, practitioners take on what is needed. Hence, if there is a need for pr practitioners to work with, and indeed sometimes as, marketing or advertisers, then they will. And even though somehow a cross-boundary results, jobs get done in the best possible way. Even if it is not in the 'model' way.