Saturday, March 13, 2010

Systems theory is a framework in which pr practitioners view organised groups of people in a company or organisation. Within an organisation there are systems, which are further broken into subsystems. For example:

- production or technical (concerned with the production line)
- supportive (ensure availability of inputs)
- maintenance (maintain social relations)
- adaptive (monitor and respond to environment, crisis-management)
- managerial (coordinate and control other subsystems)

This classification helps us understand what each department's roles and responsibilities are and how they interact and work together to run the whole organisation. This is important to a pr practitioner because of the nature of our job. We are required to communicate to people from all over, hence, knowing the situation would be advantageous in communication.

1 comment:

  1. I agree that a PR practitioner needs to be able to communicate with people everywhere,regardless of location,culture or stature..

    But I feel theories shouldn't be their core - skills and experience should be ;)

    they will have to understand the essence of the theories to allow for better understanding of situations but if they aren't versatile,they risk being too rigid and be ineffectual for a PR campaign