In situations of emergency, pr practitioners must be able to think on their feet, act quickly, but also carry out correct measures. In this case, Tan Tock Seng Hospital were alert and appropriate actions were duly taken. To build trust with the public, information was made available and nothing was concealed. A doctor was also made the spokesperson. Information coming from a person of authority is more credible. It was also a good platform to disseminate info about how to prevent SARS.
Another example of how a crisis was handled. This is about the recent recall of Toyota cars.